The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places
| Title | The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places |
| Publication Type | Book |
| Year of Publication | 1996 |
| Authors | Reeves B, Nass C |
| Publisher | Cambridge University Press |
| ISBN Number | 157586052x |
| Abstract | Interaction with computers, telvision and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Present results from many psychological stiudies that led tham to this conclusion. |
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